Transport financial services
A public transport payment service that leverages mobile devices and public transit payments as platform for cross-selling and upselling
Solutions for system participants
Operators
The data collected during Automated Fare Collection (AFC) has value for Operators beyond revenue alone – there are a number of opportunities to use this same data to achieve greater operational efficiencies across the transit
Effective policy formation
Control of budget expenditures
Creation of a mechanism for accurate accounting of the performed transport work along the regular transportation routes for economically justifiable subsidization of the carriers’ expenses from the budgets of various levels
Control of contract execution
Creation of a transparent mechanism for submission of regular routes to the regulated tariffs competition (unregulated tariffs). Organization of effective control over fulfillment of the terms of state (municipal) contracts
Organization of transport work
Formation of objective tender documentation for holding open tenders for the right to obtain a transportation certificate of proper routes of scheduled transport
Solving socially significant problems:
Economic justification of tariffs
Development of economically justified tariff list on the basis of reliable data on the incomes of carriers on the routes of regular transportation
Formation of the current route network
Development of effective routing network based on reliable data on passenger traffic on regular transport routes and the use of transport infrastructure facilities
Increasing the attractiveness of public transport
Development of conditions for objective quality control of servicing preferential passengers and reducing cash turnover in transport infrastructure and tourism
Cross-modal solution
TFS solution provides continuous transport services and possibilities of joint service of various types of transport
Ground transport
Underground transport
Railway transport
Water transport
Extend applicability
TFS allows to create a citywide system (city card) and tourist cards
Toll roads
Taxi service
School canteen
Paid toilets
Paid parking
Museums, theaters, etc.
Petrol station
Trade and service companies
Methods of tariffication
Fixed cost
The fare is constant throughout the vehicle route
Zone tariffication
Tariff value is determined depending on the point of passenger’s entry and exit stop
Complex tariffication scheme
Tariffication depending on time, carriers, the route, provided discount, rules of revolving and other
Ticket types
One-time trip
One-time trip is paid with the help of a driver, at the ticket office of the bus station or the commodity-service company
Subscription
Unlimited subscription or subscription with restriction on the number of trips or validity period
Wallet
A refillable ticket that gives the right to travel within a fixed amount
Means of payment (media)
Printed
Paper tickets printed at service points
Cards
Paper or plastic contactless cards
Gadgets
Watches, charms, pendants, bracelets, rings
Phones
Mobile phones EMV / HCE / Apple Pay / Samsung Pay
Operator functions
Accounting of all transactions
- Accounting for paid, preferential and social trips
- The account of operations of transport cards replenishment and return of money resources
Card issue
- Transport cards production, their distribution and post-sale services
- Transport and collection cards production
Accounting of social trips
- Registration of all committed social trips (free bus passes), legality control and preparation of detailed reports for each carrier
- Control over the reimbursement of lost income
Technical support
- Passengers, agents, merchants and carriers 24 hours a day, 7 days a week
Advertising and promotion
- Creating a bright and recognizable local brand
- Issuance of advertising and information materials, conducting information campaigns among passengers
Efficiency
- Increase of the share of non-cash payments
- Transparency of payments and reimbursement of lost income
- Implementation of a flexible customizable tariff system
Carrier functions
Fare collection
- Payment registration of all kinds of trips on payment terminals (validators)
Encashment
- Income collection of selling single tickets, in accordance with the schedule
High-quality services
- Bus with High Level of Service
Agent functions
Distribution of cards
- Transport cards distribution in its own sales network for the reward of the Operator
Card balance top-up
- Transport cards replenishment in its own sales network for the reward of the Operator
Information support
- Information of cards selling and replenishment points
Complex solution
An integrated contactless mobile payment solution based on open-loop payment cards
Total income control
Cash control from the receipt by the driver till depositing to the company’s account
Fraud and risk management
Real-time fraud pattern recognition and money-laundry protection
Open-loop
Open-loop contactless payment in public transport as a base of future AFC systems
On-line
Use of mobile communication network and navigation data for operational management, monitoring and informing
Account-based system
A complete set of management tools for customer profiles and commodity-service enterprises, additional services and control channels
Mobility as a Service
TFS solution provides constant transport services through a combination of public/private and shared transport
Flexible tariff solution
A unique combination of charging options, types of tickets and ways of payment in an all-in-one software and hardware product
Gifts
Personalized, automatic and paper-free account-linked offers that create rewards like cash-backs, percental discounts or gifts (products, vouchers, freebies)
Loyalty
A “frequent commuter program” provides incentives for returning customers, recurring events and particular behavioral patterns
Gamification
Applying game design techniques, smart campaign types and positive incentives to drive customer behavior and engagement in non-game transit experiences
Integration
Seamless integration with systems (navigation, accounting) allows solving many related tasks of authorities, carriers and counterparties
Big data
Allows for ever-narrower segmentation of customers and detailed insights into their transportation decisions and behavior
Customers
Putting a particular focus on creating a truly mobile user experience by aiming for a solution, which provides full support for all user’s journeys directly on the mobile device whenever technically possible
Advantages for Customers
Multifunctional card
On-line services
Advertising
Multifunctional card
Integration with reception and processing of fare payment systems with specialized transport or bank cards (VISA, Mastercard)
On-line services
The mobile experience
Mobile applications
For Android and iOS
Call-center
By toll-free number 8-800
Chats in messengers
WhatsApp, Viber, Telegram, Snapchat
Websites and mobile sites
Available in all popular browsers
Convenience of replenishment and control
On-line
replenishment of a transport card
Control
over the cost of travel and the tariff applied by the carrier
Manage
personal services, settings and notifications
Informing and feedback
with a passenger in a convenient form
A unified user profile
for mobile applications and a website
Personalization
possibility of personalizing a transport card
Advantages for Passengers
Flexible tariff options
Convenience of non-cash payment allows to improve passenger service
Convenience of replenishment and control
The site and mobile applications allow you to replenish the balance of the transport card at any time and place
Use of city services
Management of city services and payments (parking, car / bicycle rental, etc.)
Unique offers from partners
Rich receipt data, real-time information on their mobile phone, intelligent ambient advertising, couponing and loyalty offers
For Carriers
To companies rendering passenger transportation services
Advantages for carriers
Income control
A system approach and accounting problems solution provides end-2-end control of income
Economy control
An integrated solution providing accounting and planning, control over revenues and expenses, analysis of passenger flows
Stuff control
Chief’s Cockpit (operational data, cumulative total, KPI) for plan / fact-analysis.
Extensive analytics and data-mining across data-sinks and data-points
Upselling
Possibility of developing with retailer joint marketing programs to increase non-transport revenues
Main components
Accounting and planning (ERP)
- Management and production accounting
- Accounting for repairs and maintenance of vehicles
- Inventory control
- Planning of financial and economic activity
- Accounting of fuels and lubricants
Control over expenses
- Planning of transport work
- Maintenance of electronic passports of routes
- Control of personnel costs
- Control of passenger traffic
- Monitoring of fuel consumption
Control of income
- Non-cash payment
- Transaction income accounting
- Accounting of passengers of preferential categories
- Control of revenue collection
Control panel and analytics
- Presentation of data in the analytical forms
- Monitoring of key performance indicators
- Receive reports on the activities
For Retailers
Ambient advertising and tailor-made personalized offers
Advantages for retailers
Easy entrance
Complete merchant on-boarding web interface where merchants sign up by creating a merchant profile
On-line compaign managements
On-line management of loyalty campaigns, couponing campaigns for each merchant, TFS terminal ID, Carrier
Advertising
Creation of new income streams by ambient advertising campaigns
TFS
Under the hood
TFS components
Transport management platform
- Tariff and operational Data Maintenance
- Device management
- Transaction processing
- Balance management
- Fraud monitoring & dispute management
- Card lifecycle management
- Administrative user interface
- Role based access control system
- Pre-defined reports
- Dashboard to manage and control KPI metrics
- Real-time data/warehouse connections
Accounts management platform
- Online and mobile enrollment of customers
- White label user interfaces and mobile application
- Contactless, in-App and Internet payments
- Peer-to-peer remittance and funds transfer
- Complete customer lifecycle management
- Administrative user interfaces for helpdesk
Mobile channels applications
- Support for multiple cards
- Support for coupons, loyalty cards, tickets and access keys
- Integrated geo-data display across entire wallet content
- Integrated transaction, event and notification list
- Plugin architecture for easy functional extension
- Support for NFC technology
- Provisioning of payment cards via TSM
Contact us
info@sunbay.nl
+31 (0) 611 74 87 74
If you have any questions about our services, products or rates, please, feel free to call or mail us.